Harish Bijoor
Brand Expert & CEO, Harish Bijoor consults
Harish Bijoor is currently a Brand Domain specialist operating out of Bangalore. He runs a unique boutique consulting outfit branded “Harish Bijoor Consults”, a brand name that has a consulting presence across the markets of Hong Kong, Seattle, London and the Indian sub-continent. He spent the most recent 18 months of his career as the Chief Operating Officer, Zip Telecom Limited. He has spent the last eight years prior to his Telecom stint with Tata Coffee Limited in various designations moving through the Brand Management and Marketing Hierarchy. Harish spent the first eight years of his career with Brooke Bond Lipton India Limited (now Hindustan Lever Limited) moving through the Sales and Distribution stream during the first four years and the Brand Management stream in the next four. Brands handled: Teas: Red Label, Special, Super Dust, 3 Roses, Taj Mahal. Coffees: Bru, Deluxe Green Label, Tripti, Café, etc. Harish is an actively sought public speaker in the country at forums that relate to General Management, Marketing, Sales, Retailing, Consumer Behaviour, Techno-branding and allied areas. Harish has recently published a book titled, “Marketing Trends – Smart Insights into the world of Indian Business”. He is currently involved in his second book on core-branding. The book is titled, “Brand Irrationals: a fundamental journey into brand-think”. Harish has published papers extensively on the subjects relating to Strategic Marketing, Branding, Consumer Behaviour, Retail networks, Rural marketing, Marketing research and Trend-analysis. Harish Bijoor contributes regularly to Business publications on Branding, sales, distribution and related topics.