Ashutosh Tiwari
Executive Vice President- Strategic Marketing , Godrej
Ashutosh Tiwari heads Strategic Marketing Group for Godrej. Strategic Marketing Group (SMG) is leading the task of building the value of Godrej brand and that of constituent businesses across group companies. This is a transformational journey, involving putting the brand at the centre of strategic, business, consumer and employee perspectives. This journey has seen a sequence of milestones starting with the relaunch of Godrej brand in April 2008. Subsequently, some of the external manifestations of this transformation have been in the areas of brand led design, pioneering consumer activations like virtual worlds (GoJiyo), branded TV shows, mass loyalty programs etc. Arguably, even more far reaching have been internal, strategic initiatives like Employee re-energising, Brand valuation led business diagnostics, Cultural foresighting, Marketing and strategic skills building as well as Hero category strategy and innovation development. Ash has almost 16 years of cross functional experience across diverse consumer categories in highly respected companies like Britannia Industries, Johnson & Johnson, Mattel Toys, Godrej Sara Lee and Godrej Group. This experience has spanned across different sales, marketing and general management roles in foods, personal care, home care, etc. involving brands like Britannia, Stayfree, Hot Wheels, Good Knight, HIT, Ambipur, Brylcreem, Kiwi and in the current role, one of the biggest brands in the country: Godrej. A lot of his experience has been associated with business transformations through consumer centricity.