Agenda

9.00AM - 9.20AM: Registration, Conversations & Connections

9.20 AM - 9.30 AM: Welcome Speech

9.30AM - 10.00AM:Inaugural Keynote
Speaker
Nalin Khannaa, President, Vertebrand

10.00 AM - 11.00 AM: PANEL Marketing Strategy: How it fits with Business Strategy
  • The basic business strategy
  • Aligning marketing strategy with business strategy
  • How Market strategy changes in the phases of the product or service life cycle.
  • What is the next wave of marketing innovation?
Speakers
Stuti Shukla, Director of Marketing, Microsoft
Prakash Dadlani, Vice President & Country Head - Marketing Excellence, 3M India
Vikram Shanbhag, Vice President, Comviva

11.00 AM - 11.30 AM: Morning Break
A chance to meet up with your friends and have a cup of coffee on the house!

11.30 AM - 12.00 Noon: SESSION
Bringing Digital to The C-Suite Management

  • How do you go about getting C-level buy-in on the execution of digitally integrated campaigns?
  • Addressing the challenge of getting CEO-CMO buy-in for the shift of budget into Digital
  • Why it is vital to have C-level support and how that can directly impact creativity within the younger digital talent pool to deliver results?
  • Closing the knowledge and communication gaps between the Traditionalist C Level Management and Digitally Savvy Generation Y Marketers and Consumers
  • Retention and acquisition of digital talent: How can brands and their agencies work together to cultivate the next generation of digital talents and retain them?
Speaker
Thennavan Subbiah, Head Digital Marketing, Adobe India

12.00 Noon - 1.00 PM: PANEL Going Beyond Maintaining Customer Relationship Management
  • How do you go about defining strategic "pain points" in the customer relationship cycle?
  • Addressing the challenges with selecting the appropriate technology platform, and calculate the cost of implementing it and training employees to use it?
  • How do you assess whether the benefits of CRM information outweigh the expenses involved?
  • What is the future of Social Customer Relationship Management?
  • How do you get your target audience to interact and work for your brand?

Speakers
Manish Advani, Head Marketing & Public Relations, Mahindra Special Services
Jagannath A L, Director Marketing, VMware India
Jermina Menon, Head Mall Marketing, Mantri Group (Moderator)


1.00 PM - 2.00PM: LUNCH
Break for lunch on the house and a chance to catch up with each other!

2.00 PM - 2.30 PM: Keynote

Speaker
Suresh Thomas, GM Marketing, Strategic Outsourcing Services

2.30 PM - 3.00 PM: SESSION
New ways to justify the marketing spend: Outcome based approach

  • How to Measure and qualify results
  • How to develop and execute result oriented campaigns
  • The challenges and opportunity to manage the gap in the marketing & selling model
  • What are the emerging technologies, innovative solutions or CRMs for effective cost management?
Speaker
Sukanta Pal, Head Marketing, Sify Technologies

3.00 PM - 3.30 PM: SESSION
Mobile Marketing Trends Of India

  • Identifying the key challenges associated with mobile marketing application adoption and identifying strategies to overcome them
  • What are the most significant characteristics of India’s mobile markets?
  • How are the attitudes and device preferences of Indian mobile consumers evolving and how is this evolution creating new opportunities for marketers?
Speaker
Praveena Rai, SVP & Head – Product Management Global PCM, HSBC

3.30 PM - 4.00 PM: Afternoon Break
Some time out for you to grab another coffee and a well earned rest.

4.00 PM - 4.30 PM: SESSION
Socialising The Sales Funnel: How B2B And B2C Companies Are Using Social Media To Drive Sales
India’s corporate marketing teams are making the shift from simple social media participation, to driving sales advantage through social networks. Yet, despite the sales team’s dependency on CRM and market research to generate leads, winning revenue through social media is still an anathema to the majority of our sales force. Is the traditional sales funnel still relevant in today’s connected society and how can sales teams bridge the gap between the social network and their revenue pipeline?

Speaker
Abhimanyu Lal, Head Category Management, eBay India

4.30 PM - 5.30 PM: PANEL
Innovative Marketing Programs at low budget

  • Comprehensive strategy to generate buzz and marketing.
  • New techniques, Innovations and challenges in low cost, high impact marketing strategies
  • Effective use of Guerrilla Marketing, Viral Marketing, buzz marketing, Social media marketing and other cost effective emerging trends
Speakers
Dr. Simanta Sharma , Head Branding, Strategy, Products, Manipal Health Systems
Sumit Chaudhary, Head B2B Marketing - Karnataka, Bharti Airtel
Mandeep Malhotra, President, Mudra Max (Moderator)

5:30 PM: Conclusion