Agenda
Opportunities for Innovation in the Enterprise, Leveraging Mobile Technology
Enterprises today find themselves in a curious situation where consumers have better technology, and are more connected and agile than corporate systems and processes. This has the potential to upset the existing balance and throw up opportunities for creative disruption as well as generate better business outcomes . What are the opportunities available to enterprises as well as entrepreneurs to exploit the new world order? Bharath Lingam, CEO, PurpleTalk 9:45 AM to 10:45 AM: Panel 1
Mobile Applications Explode. Who Wins and Who Loses?
Major shifts are changing the game including open platforms and new entrants. What’s different, what has changed? Why is everyone interested in mobile? Is the app craze, a fad or will it continue? How will different companies reposition themselves within this environment? This Panel will discuss about "the ecosystem battle for developers and their consumers" and how it affects every player in the mobile ecosystem -- from carriers and handset makers to the application developers, themselves. More importantly, is now the right time to make it really big in mobile?
Panelists
Edvin Varghese, CEO, Appface Technologies Jonathan Dsouza, Regional Sales Manager - APAC, Smaato Ashish Ajmani, Founder & Director, Bitmantra Ramesh Narasimhan, Entrepreneur - CEO, Hibiscus Technology Moderator
Shyamal Mehta, CEO, TechJini Solutions 10:45 AM to 11:10 AM: Morning Break
A chance to meet up with your friends and have a cup of coffee on the house!
11:10 AM to 11:55 AM: Panel 2
Running Your App Business with a 360 Degree Approach
App market is literally the fastest growing industry in the history with no signs of slowing down. A new app for a new purpose is born every minute. In this highly competitive market filled with major players and self-publishers, what is required to make your app business stand out? Which platforms are to be considered while developing them? This panel discuss about the potential ways of running your app business by meeting the demands of developers, customers and app market owners, without losing out on revenue.
Panelists
Vivek Rajanna, VP Engineering, Y Media Labs Ashwin Venkatraman, Director, InMobi Vinod Cherian Joseph, Principal Engineer, Samsung Moderator
Bharath Lingam, CEO, PurpleTalk 11:55 AM to 12:15 PM: Session
Game in a Box – Extravagant Gaming Option on Windows Phone
We have abundance of options to build games on Windows Phone. We have native, commercial as well as open source game development options available on Windows platform. While we will delve upon the design and user experience philosophy for Windows Phone apps, this session will highlight Windows Phone app lifecycle, data storage, background tasks and how to leverage these and many other features to build apps. However the heart of this session focuses on demonstrating the various options developers have in building immersive games on Windows Phone. Be it physics engines, 3D rendering or starter kits for story boarding, this sessions surfaces all the options we have on the platform. Join this session as we unveil some of the powerful engines and tools available to build games on Windows Phone along with great demos. A must watch session for all mobile developers who aspire to build great games on Windows platform. Speaker
Ujjwal Kumar, Technical Evangelist, Microsoft India 12:15 PM to 1:00 PM: Panel 3
Heading Towards the Future Mobile World
Panelists
Dr. Viswanath Poosala, Head - Bell Labs India, Alcatel-Lucent Sagar Babber, Founder & CEO, Snyxius Shailesh Wankhade, Practice Manager - Enterprise Mobility, Dell Prashant Gupta, Business Development Head - Global, Divum Moderator
Alex Anthony, Head – Alliance, PMO, Marketing , Wipro Mobility Solutions 1:00 PM to 2:00 PM: Networking Lunch
2:00 PM to 3:00 PM: Panel 4
Opportunities for Entrepreneurs in the Mobile Space
With mobile phone access reaching out to three quarters of planet's population, mobile space has its doors for smart and efficient entrepreneurs to explore this space. With speakers of great expertise on the panel, entrepreneurs of app developing companies would get to understand the available opportunities in the mobile space. Isn’t it the right time to make it big in Mobile with such a great boom in this industry? But how and where?
Panelists
Dr. Kumar Shiralagi, Managing Director, Kalaari Capital Bala Parthasarathy, Managing Partner, AngelPrime Vijaya Kumar Ivaturi, Member, Indian Angel Network Moderator
TCM Sundaram, Founder & Managing Director, IDG Ventures India 3:00 PM to 3:30 PM: Presentation By Companies
Our judges will evaluate the best mobile applications created by various companies.
Jury
TCM Sundaram, Founder & Managing Director, IDG Ventures India Bala Parthasarathy, Managing Partner, AngelPrime Brij Bhushan, VP, Nexus Venture Partners Vijaya Kumar Ivaturi, Member, Indian Angel Network Nishant Verman, Associate, Canaan Partners India Nishant Sameer, Principal - Corporate Technology Office, Samsung 3:30 PM to 3:40 PM: Award Ceremony
Our jury will evaluate and award the best startup company
Fascinating Tips and Tricks: Become Successful Mobile App Entrepreneur
There are so many mobile apps coming into the market, and generally too much confusion in the stores. With many gadgets being introduced every year, things are becoming more complex. As an Entrepreneur in the Mobile Space, one has to know how to face the changes in order to be in the market as a competitor and what fascinating tips and tricks have to be followed in order to become successful entrepreneurs.
Panelists
Vaideeswaran Sethuraman, Founder & CEO, Divum Devina Thamman, Managing Partner, Bitmantra Moderator
Manish Garg, Co-Founder & COO, Endeavour Technologies 5:10 PM: Closing Note
Mobile in Retail: Discovering the Value of Mobile for a Smarter Consumer
Mobile Apps for Malls, Clothing, Jewelry, Shoes, Accessories, Electronics, Home Improvement, Online Stores, Shopping Centers and more. The retail industry across the world are taking mobile beyond the barcode and engaging with their customers. They are leveraging mobile apps to build loyalty and boost sales. The key here is for retailers to get their mobile apps right – and integrate into multi-channel marketing campaigns. In this session, we are going to learn some of the most important ways of using retail mobile apps development to help provide today’s shoppers an enriching retail shopping experience. Speakers
Vinay Nayak K, Senior Manager – Mobility Practice, Collabera Sonali Kamat, Head - Mobile & Website Engineering, Flipkart.com Darshan Sonde, Software Architect, Y Media Labs 10:00 AM to 10:30 AM: Session 2
Discovery Apps: Providing Info that you may think Never Existed
With many app users depending on their smartphone to locate their favorite restaurant or a cafe and even their location, it is of utmost importance for developers to deploy apps that gives the precise info that the user requested. Speaker
Ramjee Ganti, Head Technology, Justeat India 10:30 AM to 10:50 AM: Morning Break
A chance to meet up with your friends and have a cup of coffee on the house!
10:50 AM to 11:40 AM: Session 3
Mobile Banking: A Smarter Way to Bank
With the increasing demand for smartphones and applications worldwide, banks are now using mobile banking as a channel to carry out financial transactions such as fund transfer, balance inquiry, transactions details and bill payment. This has profoundly reduced the operational costs. The key here is to learn how customers’ can be safeguarded from the possibility of frauds. In this session, we are going to learn some of the development tactics which would ensure a secure yet user friendly applications. Speakers
Mahesh Kolar, Director & Global Head Mobility Application Services, Dell Suhas Desai, Practice Lead - Mobile Security, Aujas 11:40 AM to 12:10 PM: Session 4
Monetization of Apps
Monetization of Apps on a Mobile Platform can often come across as a challenge. The right monetization strategy goes beyond the basic question of Apps being paid or free. It depends on various factors like who your user is, the platform you are on etc. This talk will demystify the secrets of monetization of Apps. Speaker
Ravi Vyas, Product Manager, Vserv 12:10 PM to 12:40 PM: Session 5
Mobile in Media & Entertainment: Discovering the Mobile for the Smarter Media Services
Mobile Apps for Advertising, Newspapers, magazines, e-books, games and more. The Media and Entertainment industry across the world are taking mobile beyond the barcode and engaging them with their customers. The key here is to help develop apps that will not only entertain but also engage the users. Speaker
Srinidhi Rao, AVP - Engineering, Robosoft Technologies 12:40 PM to 1:10 PM: Session 6
How to get Rich Building and Selling Apps: The Art, Science and Dumb Luck Behind App Marketing
Today anyone can conceptualize, build and release an app with a shoestring budget. There are dozens of platforms that make it really easy for you as a developer. So it’s natural for you to think it’s easy to strike it rich on the app market right? Well for once you may actually be right! But hey, aren’t there millions of apps out there, how can you possibly succeed? Just think about it, soon there will be 100s of millions of apps out there. So NOW is the best opportunity for you to get that really big hit. Tomorrow may be too late. We’ll be talking about a few dark secrets of app marketing in this session, the stuff your average “app marketing expert” will never share with you because there isn’t anyone who can claim to be an expert in this field, at least not yet. Speaker
Arun Benty, Co Founder & Director - Business Development, Trellisys.net 1:10 PM to 2:00 PM: Networking Lunch
2:00 PM to 2:45 PM: Session 7
Automation for Testing Mobile Apps
Speakers
Vasanthi Ramesh, Director SET, Flipkart.com Saikat Maitra, Automation Architect, Flipkart.com 2:45 PM to 3:15 PM: Session 8
Building Scalable Mobile Apps on the Cloud
“Amazon Web Services offers a cloud computing solution that provides mobile developers with a flexible, highly scalable, rapidly deployable, and low-cost way to deliver their applications. Developers have the ability to start small and grow to any scale with automated scaling. In this session we will cover best practices on scaling the backend for your mobile application using scalable storage, databases, content delivery, cache, and other AWS services” Speaker
Shailesh Albuquerque, Solution Architect, Amazon Seller Services 3:15 PM to 3:30 PM: Afternoon Break
Some time out for you to grab another coffee and a well earned rest! 3:30 PM to 4:15 PM: Session 9
Cross Platform Game Development in under 45 Minutes
This session will cover a quick walk-through of creating a single screen game in 45 minutes using Corona SDK and we shall go over some basic techniques of thinking through and creating your game. This is a hands on sessions and will appeal to app developers, gamers and enthusiasts with a programming background. Speaker
Altaf Rehmani, Founder & Projects Director, Redbytes Software 4:15 PM to 4:45 PM: Session 10
Future of Mobile Banking
“Mobile is moving beyond the replication of online banking services and into value-added features built to serve more specific use cases. Evolution is trending toward an environment of cooperation and two-way interactions between a financial institution and the customer.” Speaker
Rajesh Krishnamurthy, Head - Mobile & Digital Channels, Wipro technologies
8:30 AM to 9:00 AM: Registration, Conversations & Connections
Conference Schedule:
TRACK 1
9:00 AM to 9:15 AM: Welcome Note
Opportunities for Innovation in the Enterprise, Leveraging Mobile Technology
Enterprises today find themselves in a curious situation where consumers have better technology, and are more connected and agile than corporate systems and processes. This has the potential to upset the existing balance and throw up opportunities for creative disruption as well as generate better business outcomes . What are the opportunities available to enterprises as well as entrepreneurs to exploit the new world order? Bharath Lingam, CEO, PurpleTalk 9:45 AM to 10:45 AM: Panel 1
Mobile Applications Explode. Who Wins and Who Loses?
Major shifts are changing the game including open platforms and new entrants. What’s different, what has changed? Why is everyone interested in mobile? Is the app craze, a fad or will it continue? How will different companies reposition themselves within this environment? This Panel will discuss about "the ecosystem battle for developers and their consumers" and how it affects every player in the mobile ecosystem -- from carriers and handset makers to the application developers, themselves. More importantly, is now the right time to make it really big in mobile?
Panelists
Edvin Varghese, CEO, Appface Technologies Jonathan Dsouza, Regional Sales Manager - APAC, Smaato Ashish Ajmani, Founder & Director, Bitmantra Ramesh Narasimhan, Entrepreneur - CEO, Hibiscus Technology Moderator
Shyamal Mehta, CEO, TechJini Solutions 10:45 AM to 11:10 AM: Morning Break
A chance to meet up with your friends and have a cup of coffee on the house!
11:10 AM to 11:55 AM: Panel 2
Running Your App Business with a 360 Degree Approach
App market is literally the fastest growing industry in the history with no signs of slowing down. A new app for a new purpose is born every minute. In this highly competitive market filled with major players and self-publishers, what is required to make your app business stand out? Which platforms are to be considered while developing them? This panel discuss about the potential ways of running your app business by meeting the demands of developers, customers and app market owners, without losing out on revenue.
Panelists
Vivek Rajanna, VP Engineering, Y Media Labs Ashwin Venkatraman, Director, InMobi Vinod Cherian Joseph, Principal Engineer, Samsung Moderator
Bharath Lingam, CEO, PurpleTalk 11:55 AM to 12:15 PM: Session
Game in a Box – Extravagant Gaming Option on Windows Phone
We have abundance of options to build games on Windows Phone. We have native, commercial as well as open source game development options available on Windows platform. While we will delve upon the design and user experience philosophy for Windows Phone apps, this session will highlight Windows Phone app lifecycle, data storage, background tasks and how to leverage these and many other features to build apps. However the heart of this session focuses on demonstrating the various options developers have in building immersive games on Windows Phone. Be it physics engines, 3D rendering or starter kits for story boarding, this sessions surfaces all the options we have on the platform. Join this session as we unveil some of the powerful engines and tools available to build games on Windows Phone along with great demos. A must watch session for all mobile developers who aspire to build great games on Windows platform. Speaker
Ujjwal Kumar, Technical Evangelist, Microsoft India 12:15 PM to 1:00 PM: Panel 3
Heading Towards the Future Mobile World
Panelists
Dr. Viswanath Poosala, Head - Bell Labs India, Alcatel-Lucent Sagar Babber, Founder & CEO, Snyxius Shailesh Wankhade, Practice Manager - Enterprise Mobility, Dell Prashant Gupta, Business Development Head - Global, Divum Moderator
Alex Anthony, Head – Alliance, PMO, Marketing , Wipro Mobility Solutions 1:00 PM to 2:00 PM: Networking Lunch
2:00 PM to 3:00 PM: Panel 4
Opportunities for Entrepreneurs in the Mobile Space
With mobile phone access reaching out to three quarters of planet's population, mobile space has its doors for smart and efficient entrepreneurs to explore this space. With speakers of great expertise on the panel, entrepreneurs of app developing companies would get to understand the available opportunities in the mobile space. Isn’t it the right time to make it big in Mobile with such a great boom in this industry? But how and where?
Panelists
Dr. Kumar Shiralagi, Managing Director, Kalaari Capital Bala Parthasarathy, Managing Partner, AngelPrime Vijaya Kumar Ivaturi, Member, Indian Angel Network Moderator
TCM Sundaram, Founder & Managing Director, IDG Ventures India 3:00 PM to 3:30 PM: Presentation By Companies
Our judges will evaluate the best mobile applications created by various companies.
Jury
TCM Sundaram, Founder & Managing Director, IDG Ventures India Bala Parthasarathy, Managing Partner, AngelPrime Brij Bhushan, VP, Nexus Venture Partners Vijaya Kumar Ivaturi, Member, Indian Angel Network Nishant Verman, Associate, Canaan Partners India Nishant Sameer, Principal - Corporate Technology Office, Samsung 3:30 PM to 3:40 PM: Award Ceremony
Our jury will evaluate and award the best startup company
3:40 PM to 4:10 PM: Afternoon Break
Some time out for you to grab another coffee and a well earned rest!
Fascinating Tips and Tricks: Become Successful Mobile App Entrepreneur
There are so many mobile apps coming into the market, and generally too much confusion in the stores. With many gadgets being introduced every year, things are becoming more complex. As an Entrepreneur in the Mobile Space, one has to know how to face the changes in order to be in the market as a competitor and what fascinating tips and tricks have to be followed in order to become successful entrepreneurs.
Panelists
Vaideeswaran Sethuraman, Founder & CEO, Divum Devina Thamman, Managing Partner, Bitmantra Moderator
Manish Garg, Co-Founder & COO, Endeavour Technologies 5:10 PM: Closing Note
TRACK 2
9:00 AM to 10:00 AM: Session 1Mobile in Retail: Discovering the Value of Mobile for a Smarter Consumer
Mobile Apps for Malls, Clothing, Jewelry, Shoes, Accessories, Electronics, Home Improvement, Online Stores, Shopping Centers and more. The retail industry across the world are taking mobile beyond the barcode and engaging with their customers. They are leveraging mobile apps to build loyalty and boost sales. The key here is for retailers to get their mobile apps right – and integrate into multi-channel marketing campaigns. In this session, we are going to learn some of the most important ways of using retail mobile apps development to help provide today’s shoppers an enriching retail shopping experience. Speakers
Vinay Nayak K, Senior Manager – Mobility Practice, Collabera Sonali Kamat, Head - Mobile & Website Engineering, Flipkart.com Darshan Sonde, Software Architect, Y Media Labs 10:00 AM to 10:30 AM: Session 2
Discovery Apps: Providing Info that you may think Never Existed
With many app users depending on their smartphone to locate their favorite restaurant or a cafe and even their location, it is of utmost importance for developers to deploy apps that gives the precise info that the user requested. Speaker
Ramjee Ganti, Head Technology, Justeat India 10:30 AM to 10:50 AM: Morning Break
A chance to meet up with your friends and have a cup of coffee on the house!
10:50 AM to 11:40 AM: Session 3
Mobile Banking: A Smarter Way to Bank
With the increasing demand for smartphones and applications worldwide, banks are now using mobile banking as a channel to carry out financial transactions such as fund transfer, balance inquiry, transactions details and bill payment. This has profoundly reduced the operational costs. The key here is to learn how customers’ can be safeguarded from the possibility of frauds. In this session, we are going to learn some of the development tactics which would ensure a secure yet user friendly applications. Speakers
Mahesh Kolar, Director & Global Head Mobility Application Services, Dell Suhas Desai, Practice Lead - Mobile Security, Aujas 11:40 AM to 12:10 PM: Session 4
Monetization of Apps
Monetization of Apps on a Mobile Platform can often come across as a challenge. The right monetization strategy goes beyond the basic question of Apps being paid or free. It depends on various factors like who your user is, the platform you are on etc. This talk will demystify the secrets of monetization of Apps. Speaker
Ravi Vyas, Product Manager, Vserv 12:10 PM to 12:40 PM: Session 5
Mobile in Media & Entertainment: Discovering the Mobile for the Smarter Media Services
Mobile Apps for Advertising, Newspapers, magazines, e-books, games and more. The Media and Entertainment industry across the world are taking mobile beyond the barcode and engaging them with their customers. The key here is to help develop apps that will not only entertain but also engage the users. Speaker
Srinidhi Rao, AVP - Engineering, Robosoft Technologies 12:40 PM to 1:10 PM: Session 6
How to get Rich Building and Selling Apps: The Art, Science and Dumb Luck Behind App Marketing
Today anyone can conceptualize, build and release an app with a shoestring budget. There are dozens of platforms that make it really easy for you as a developer. So it’s natural for you to think it’s easy to strike it rich on the app market right? Well for once you may actually be right! But hey, aren’t there millions of apps out there, how can you possibly succeed? Just think about it, soon there will be 100s of millions of apps out there. So NOW is the best opportunity for you to get that really big hit. Tomorrow may be too late. We’ll be talking about a few dark secrets of app marketing in this session, the stuff your average “app marketing expert” will never share with you because there isn’t anyone who can claim to be an expert in this field, at least not yet. Speaker
Arun Benty, Co Founder & Director - Business Development, Trellisys.net 1:10 PM to 2:00 PM: Networking Lunch
2:00 PM to 2:45 PM: Session 7
Automation for Testing Mobile Apps
Speakers
Vasanthi Ramesh, Director SET, Flipkart.com Saikat Maitra, Automation Architect, Flipkart.com 2:45 PM to 3:15 PM: Session 8
Building Scalable Mobile Apps on the Cloud
“Amazon Web Services offers a cloud computing solution that provides mobile developers with a flexible, highly scalable, rapidly deployable, and low-cost way to deliver their applications. Developers have the ability to start small and grow to any scale with automated scaling. In this session we will cover best practices on scaling the backend for your mobile application using scalable storage, databases, content delivery, cache, and other AWS services” Speaker
Shailesh Albuquerque, Solution Architect, Amazon Seller Services 3:15 PM to 3:30 PM: Afternoon Break
Some time out for you to grab another coffee and a well earned rest! 3:30 PM to 4:15 PM: Session 9
Cross Platform Game Development in under 45 Minutes
This session will cover a quick walk-through of creating a single screen game in 45 minutes using Corona SDK and we shall go over some basic techniques of thinking through and creating your game. This is a hands on sessions and will appeal to app developers, gamers and enthusiasts with a programming background. Speaker
Altaf Rehmani, Founder & Projects Director, Redbytes Software 4:15 PM to 4:45 PM: Session 10
Future of Mobile Banking
“Mobile is moving beyond the replication of online banking services and into value-added features built to serve more specific use cases. Evolution is trending toward an environment of cooperation and two-way interactions between a financial institution and the customer.” Speaker
Rajesh Krishnamurthy, Head - Mobile & Digital Channels, Wipro technologies
