The fundamental issues that haunt companies in the personalized content delivery and
print automation industry are the lack of agility, inability to scale and dearth of automated processes. Founded in 1998, Austin based Tecra Systems, Inc., solves these problems by providing enterprise-class solutions for Marketing Automation, Variable Data Printing (VDP) and Print On Demand (POD).
When Giri Gondi, the CEO of Tecra founded the firm, his goal was to provide best-of-the-breed marketing and processes automation solutions in the industry. Striving to fulfill this vision, the company has built their flagship content personalization and delivery platform AccuConnect. It offers an effective, affordable and customized one-to-one marketing solution for digital printers and marketers
AccuConnect enables organizations communicate with their customers, deliver powerful personalized marketing and regulatory messages across multiple industry segments utilizing cross-media delivery channels such as print, email, SMS, personalized URLs and video. "Our success can be attributed to providing tangible business value by harnessing the power of our software platform and integrating it with the client's back-end business, ERP, CRM and workflow systems to provide lights out automation" explains Gondi.
The crucial differentiator for Tecra is the fact that the company has made content delivery, marketing and print automation as a core competency and its products are highly scalable and rapidly deployable. Tecra has won the trust of many firms in Healthcare, Financial, Marketing Services and Printing industries. Some of its major clients include Ally Bank, AT&T, CGX, Deluxe Checks, Ford, Merrill and Pitney Bowes.
"Our strategy going forward is to verticalize our offerings and provide turn-key solutions to our clients. Our software currently supports healthcare, automotive and marketing verticals. Next year we would be rolling out solutions for Insurance and Financial sectors with others to follow", says Gondi when asked about future plans.