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Business Legends

Author: Gita Piramal

Price : $ 19 (Includes shipping)
Book review
G.D. Birla, J.R.D. Tata, Walchand Hirachand and Kasturbhai Lalbhai--four pioneers who were not afraid to think ahead and plan big, at a time when Indian industry had to compete fiercely for market share against the multinationals of the day. Together, they would lay the foundations for the golden age of Indian industry from 1951 to '62. In this bestselling book, the closest look at these legends this far, Gita Piramal compellingly brings alive their ambition and achievement.


About the author A journalist with a PhD in business history, Gita Piramal has written for many years on the corporate sector for leading Indian and international publications such as the Financial Times and the Economic Times, and is a consulting editor of the World Executive’s Digest. She also has been involved in the making of television programmes on Indian business for the BBC and Plus Channel. In 1986, she co-authored India’s Industrialists, and in 1991 contributed to Business and Politics in India—A historical perspective, published by the Indian Institute of Management, Ahmedabad. She divides her time between London and Mumbai. Other books by Gita Piramal include Business Legends, Business Mantras and Managing Radical Change (co-authored with Sumantra Ghoshal). Gita Piramal is one of India’s foremost business writers. She is now the managing editor of The Smart Manager, India’s first world-class management magazine.

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