Book review
Case studies of Indian companies that tackled head-on the challenges of a market in flux— Now a major textbook

World Class in India presents the stories of select Indian companies that have been able to spur their managers to overcome their resistance to change and begin the journey to becoming world class. The cases in this book have been chosen from a cross-section of industries in different sectors and range from family-run businesses to multinational corporations to government enterprises. They are drawn from extensive research done by the authors over several years and show how companies have transformed themselves bottom up, revamping their strategies, organisation and management.

Organizations covered include Bajaj Auto and Life Insurance Corporation of India, Reliance, NIIT and Wipro and more...

These detailed and current cases of some of India’s most admired companies will make management courses more relevant to the Indian corporate context and enrich the MBA course and class discussions.


About the author A journalist with a PhD in business history, Gita Piramal has written for many years on the corporate sector for leading Indian and international publications such as the Financial Times and the Economic Times, and is a consulting editor of the World Executive’s Digest. She also has been involved in the making of television programmes on Indian business for the BBC and Plus Channel. In 1986, she co-authored India’s Industrialist’s, and in 1991 contributed to Business and Politics in India—A historical perspective, published by the Indian Institute of Management, Ahmedabad. She divides her time between London and Mumbai. Other books by Gita Piramal include, Business Legends, Business Mantras, Managing Radical Change (co-authored with Sumantra Ghoshal). Gita Piramal is one of India’s foremost business writers. She is now the managing editor of The Smart Manager, India’s first world-class management magazine. Born in India, educated in the US and currently living in Europe, SUMANTRA GHOSHAL is a teacher, author and consultant in the field of international management. He is also founding dean of the Indian School of Business in Hyderabad. He has published eight books, over forty-five articles and several award-winning case studies. Managing across Borders: The Transnational Solution, co-authored with Christopher A. Bartlett, has been listed as one of the fifty most influential management books