How do you define Market Research vs Marketing Research? | Q&A

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How do you define Market Research vs Marketing Research?
explain between the both research aspects.

Posted 12 months ago in Business Operations Report this question

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Smriti Thakur
Sales and Marketing

Answers (4)

Market Research is a research which is useful in making decision for investing
but Marketing Research is a research which is useful in making decision to
market your product/services

Posted 10 months ago Report this answer

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Serbdeep Singh Nezar
Project Lead

As I see it 'market' refers to the existing demand-supply equation for a given
product/service. Research here may have to do with ways to step your market
share in available space, either by beating your competition or by increasing
market potential - creating demand through ad./marketing.
'Marketing', I
believe, has to do with taking your product to where there was no market for
such product.

Posted 12 months ago Report this answer

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G Venkata Krishnan
Retired Times of India
correspondent; associated
with a Mysore green group
-
http://www.fortmysore.blo
gspot.com/

The word Market and Marketing may look and sound similar but not very similar
in terms of what they mean.

Market research is to do with the target
segment while Marketing research is to do with how to target the segment.

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John Manoah
Web Application
Strategist

Market Research is to do the research into the specific market, narrow it down
to your niche.Market research allows businesses to make decisions that make
them more responsive to customers' needs and increase profits.

Marketing
Research is about how to promoting product/services and it is about potential
market.Marketing research is more about understanding which strategies you can
put on in effective way.Marketing research also means information needed such
as understanding the marketing process and analysis.

Posted 12 months ago Report this answer

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Vidhya salvi
Sales and Marketing

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