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Real Estate >> News
Branding and the Indian real estate
By
siliconindia
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Friday, September 27, 2013
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In the present day, the changing and revamping residential real estate in India has various spectacles for all the stake holders of this sector. The regulators are streamlining the procedural flow, investors have sourced novel funding and the developers are launching modern specifications in tandem to the transformed demand structure. In the contemporary spell of construction in Indian real estate, branding has gained prominence across all the subsectors of realty sector.
In order to accentuate their brands values, the realtors have been collaborating with world renowned names in the construction and its ancillary sectors. The luxury segment of residential units has always highlighted the state-of-art facilities and amenities which are catered by the developers in their projects. Their USPs have relied upon the novel conceptualization of homes with its design and architectural aesthetics. Moving forward, as a contemporary practice, tier one fashion/gems brands like Armani and Swarovski have been impaneled by the leading developers to brighten the prospects of healthy absorption for their projects.
The international brands and their collaboration with Indian developers have substantially transformed the construction concepts in India. The high-end properties being developed over the last few years have persistently delivered exclusive and unique features to lure the customers. The sky garden, dedicated elevator, a personal splash pool and an exclusive gymnasium within an abode is no more a novelty that's awaited in the Indian real estate.
The growth of commerce and trade and the subsequent rise in the disposable incomes with the working professionals has considerably changed the demands for the types of residential units over the last decade. The upmarket locations, integrated townships and branded amenities are preferred by a considerable segment of the Indian buyers in the contemporary times.
Other than the designers and lifestyle brands, the developers are also tying up with film stars and branded amenity providers in order to gain the stature of delivering exclusive projects and unparalleled facilities. On the flip side, the buyers are witnessed to be eager to pay an extra premium for such facilities as the brand name also brings the reliability factor along with it. Paying extra for an abode is being accepted by the buyer segment as such residential options add on to the lifestyle of home buyers and elevates their ownership stature.
In summation, brands and the real estate sector have come to strike a healthy accord for the growth and expansion of premium residential properties in the Indian real estate.
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