The inception of Transparency Market Research (TMR) was prompted by the fact that market research companies which primarily operate on an offshore model were getting much commercialized. They were more interested in the mass production of reports. They also noticed that many companies were losing their focus on employees by focusing more on top line and bottom line growth only. Employees are at the core of every research company and the primary intellectual property that a company has. In this scenario, they felt there was a real need for an organization that focuses not on mass production of research reports, but delivers quality research, where employees are able to demonstrate their value. Transparency Market Research was formed on the ideology that a company is for the employees, by the employees, of the employees and made by employees. The employees are driven by the common value of passion to deliver transparent, innovative, and strategic solutions that meet clients' needs. TMR follows a well-defined client relationship model and keeps in touch with them even after the sale of the report. They do not compromise on quality and endeavor to ensure that each client is satisfied. Their main motto is – 'satisfied employees, satisfied clients'.
TMR aims to grow beyond a 1,000-member team. They aim to not only increase employee strength, but also the quality of their employees. The company hopes to achieve this by adding employees that go beyond the average industry standard of 5-6 years of experience. They will be looking at an average experience band of 7-8 years. The company maintains a careful hiring methodology, with a selection ratio of 1:50 employees from the over 15,000 CVs they receive every year. They hire people from diverse backgrounds, preferring to not limit talent from research background. They have ex-army officers now doing research for the defense sector, doctors in the healthcare research department, automobile engineers with extensive industry experience working for the automotive and transportation research department, and experienced IT industry professionals in the IT research department.